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APLA Reveals "It Feels Good" PrEP Campaign


APLA Health and Wellness, an LGBT health services organization located in Los Angeles, just released their new sex-positive "It Feels Good" PrEP advertorial campaign.

The new ads educate the public about the HIV prevention tool and how to get more information. They have begun appearing on select Metro bus and rail lines throughout Los Angeles. The current phase of the campaign will appear through March and is also accompanied by a new video. A second phase of the campaign will feature additional ads and videos and run May through July.

PrEP is an HIV prevention strategy that involves taking a once-daily pill and has been shown to be up to 99 percent effective in preventing HIV transmission. When used in conjunction with condoms, PrEP greatly reduces the risk of acquiring HIV. Condoms also protect against other sexually transmitted infections. The campaign uses the simple statement “It Feels Good…” and completes that sentence with a variety of endings, such as “It feels good protecting myself against HIV with PrEP,” “It feels good discussing PrEP with my doctor,” and “It feels good telling my friends that PrEP helps protect them against HIV.”

“We wanted the ads to have a positive tone and message, while also delivering information that makes it easy for people who have questions to get answers,” Terry Smith, associate director of prevention at APLA Health & Wellness, says. “PrEP awareness is on the rise, but many individuals still don’t know there’s this important HIV prevention tool and that they may easily be able to get it through a medical provider. Removing barriers to PrEP access is very important in the fight against HIV.”

APLA Health & Wellness offers PrEP counseling and management services, as well as help in finding assistance in covering the costs of the medication and enrolling in health insurance plans that cover it. PrEP services are currently available at its two health centers—the Gleicher/Chen Health Center in Baldwin Hills in South L.A. and the Long Beach Health Center in Long Beach.

Learn more about PrEP and APLA Health & Wellness’ PrEP services by calling 844.830.PrEP or visiting www.aplahw.org/prep.